🎯
We’re hiring! Help build the future of AI search. Apply!
🎯
We’re hiring! Help build the future of AI search. Apply!
🎯
We’re hiring! Help build the future of AI search. Apply!
🎯
We’re hiring! Help build the future of AI search. Apply!

Be The Brand AI Recommends

ChatGPTAI OverviewPerplexityCopilotGeminiAI ModeClaudeGrokMeta AIDeepSeekRufus
ChatGPTAI OverviewPerplexityCopilotGeminiAI ModeClaudeGrokMeta AI
People no longer search the internet. They ask AI. Oars helps companies become the answers AI recommends through AEO (Answer Engine Optimization), optimizing brand visibility, trust, and presence across ChatGPT, LLMs, and AI search.
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Win the prompt.
Own the answer.
Don’t just rank.
Get recommended.
Win the prompt.
Own the answer.
Don’t just rank.
Get recommended.

The Future of Search

The way people find products and services is changing. Instead of scrolling through search results, buyers now ask AI what to trust. This shift is already reshaping traffic, visibility, and revenue — and it’s only accelerating.
40%
of consumers now start product research with AI instead of search engines.
2X
AI answers cut clicks to traditional search results by more than half.
750B
in revenue is expected to be influenced by AI-driven search by 2028.
The Shift in Search

People Don’t Search. They Ask

Buyers now ask AI what to buy, where to go, and who to trust. AI does not browse websites. It interprets information, summarizes content, and makes recommendations. Brands built only for traditional search are becoming harder for AI systems to understand and easier to overlook.
Chat input on a colorful gradient background asking for a durable, non-black carry-on for a 3-week Europe trip.
How AI Decides

AI Chooses the Brand It Trusts

AI platforms rank trust, not just keywords. They analyze brand authority, content clarity, third-party signals, and online consistency before generating recommendations.

Oars optimizes your brand for AI search. We make your business easier for AI to understand, verify, and confidently recommend when customers are ready to buy.
Book a Call
Book a Call
Product card on a colorful gradient background showing a RIMOWA Classic Cabin Aluminum suitcase with price.
AI Visibility Audits reveal how your brand appears across ChatGPT, LLMs, and AI search so you know exactly where you stand.
Structured Content Optimization makes your website easier for AI systems to interpret, verify, and confidently recommend.
Authority & Trust Building strengthens the signals AI uses to evaluate credibility so your brand becomes the answer, not an afterthought.
Get recommended accross leading LLMs
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OpenAIClaudePerplexityGeminiGrokMeta
Everything You Need to Know

FAQ

What is AEO?
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AEO (Answer Engine Optimization) is the practice of optimizing your brand so AI systems like ChatGPT can understand, trust, and recommend it. Instead of ranking pages in search results, AEO focuses on becoming the answer AI gives when people ask questions.
How is AEO different from SEO?
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SEO optimizes for search engines and rankings. AEO optimizes for AI systems and recommendations. As people move from searching to asking AI directly, AEO ensures your brand shows up as the answer, not just a link.
Why does AEO matter right now?
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AI is already influencing buying decisions. When prospects ask AI who to trust, which tool to use, or which company to choose, only a few brands get recommended. AEO determines whether your brand is one of them.
What does Oars actually do?
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Oars helps companies improve how AI systems interpret and recommend their brand. We work on brand clarity, authority signals, content structure, and digital presence so AI can confidently surface your business when it matters.
Is AEO only for technical or AI companies?
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No. AEO applies to any company that relies on discovery, trust, and recommendations. If customers research before buying, AEO is already affecting your business whether you’re optimizing for it or not.
Do I need to stop doing SEO?
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No. SEO still matters. AEO builds on top of it. Think of AEO as the next layer of optimization for a world where AI sits between your brand and the buyer.
How long does it take to see results?
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AEO is not instant, but it compounds. Some improvements in AI visibility can happen within weeks, while stronger recommendation signals build over time as AI systems gain confidence in your brand.
Book a Call
Book a Call
Book an AI Discovery Call
Find Out If AI Is Recommending Your Brand
Use this call to tell us about your business, goals, and where AI fits into your growth plans. We’ll share how AEO (Answer Engine Optimization) works, answer questions, and see if it makes sense to explore next steps together.
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